Manufacturers who advertise watches and clocks
to sell them in the market always show a time of 10.10 on all their makes or
brands. What is the reason? because showing a time of 10.10 calls the attention
of the customers to the dial and the beautiful product itself.
The
display of 10.10 is advantageous and benificial to the manufacturer as the
brand name, day and date etc., are not hidden from view by either the hour hand
or the minute hand.
The
10.10 position is conveinient to the dealers too. They display the watches,
timepieces and clocks at position because their reflection in a mirror used for
decoration in the up at 10.10.
For
the viewer the hour hand appears the minute hand and the minute hand seems the
hour hand because the real image is converted to virtual image in keeping with
the Law of Optics in Physics.
hello all,
ReplyDeletei would like to add some more information on the topic/belief
in india there is a rumour that when united states threw nuclear bomb on Japan’s heroshema city because of radiation all clocks were froze to the time of 10:10 and the remembrance of that incident all manufactures shows same dial in their adverts.
Clocks are set on 10:10 and 35 seconds (thereabouts) in most product photography for standardization and to frame the watch brand or logo, and because it’s visually appealing. If a client has 200 watches to sell and needs them all photographed, a photographer would then shoot them set to that time. As new watches are added to the line, and photography studios are hired and fired, as well as individual photographers hired and fired—one constant remains, which is the standardization of the photos. Simply, it looks good on a page of watches to have them all set the to the same time, and those photos of each individual watch might span a period of having been shot a month ago, or ten years ago.
DeleteThere are vintage watch advertisements that show 10:10 before WWII, and some that show other times, but we can see the visual nature of the time set is with the hands being set to follow the same visual rules; to keep the logo visible.
Watches in catalogs and advertisements are generally photographed individually because of the reflective face basically every other reflective part, They are then laid out in the ad after the fact, adding to the need for standardization of time, so it looks like they were all photographed together in one group photo. The exposure sometimes would actually take minutes, or with flash equipment-multiple flash “pops” which would also show moving hands if the time wasn’t stopped on the watch itself.
When I was hit by this question of yours that why the watch/clock showed a steady time of 10:10 in every advertisement. I read various answers regarding this, but was not convinced with any of the answers put up. Everyone’s view was different that the others, but not convincing. After reading all the answers a light sparkled in my brain and finally I got mu own answer, which is as follows…!
ReplyDeleteIf we carefully observe this time machine, (i.e. watch/clock) we see that the short hand is on no. 10 and the long hand on no. 2, which indicates the check or right mark (√), which defines the word “Correct.” We could say that this miraculous time machine says that “I am checked and I show the correct/right time.”
I am completely convinced with this answer, but I don’t know about others. Personally, I feel that even if the above-mentioned question doses not have the precise answer yet, the thought, which I have put up, is very convincing and practical.